Money can be used in an election very strategicly--for example, a person can donate the max sum for a campaign ($2,300/person), to help the candidate in funding.
Money goes a long way. Not just in this case, but a person can deny donation to a candidate in their party if they do not like them. Likewise, a wealthy person can donate the max amount for the campaign.
If I had voted already, but still could donate, I'd definitely donate money to Obama's campaign. However, I wouldn't donate DIRECTLY. Chances are when a pay-to-meet candidate fundraiser comes up, I would attend that, and donate by way of the meeting. Temporary organizations that candidates set up are for their benefit, candidates can use them to have people organize, so that they can be seen.
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